Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

The key to accomplishing your customer-centric marketing goals is to experiment and test what works for...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book....

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...