This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...