It's an exciting time for marketers. In the era of digital transformation—where everyone and everything...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

Best practices for delivering content-powered commerce to mobile B2B buyers. Smartphones are everywhere,...

Best-in-class marketing organizations are extending their efforts beyond filling the top of the demand...

Vielen Marketern fehlt es an Zeit und Ressourcen, um Ihre Marketing-Ausgaben zu beziffern, was bedeutet,...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

As any marketer can tell you, few things are as effective in the sales process as human-to-human engagement....

Less is more. It's such a simple phrase, and yet it holds so much truth. In the business world, we've...

Why Should I Read The Definitive Guide to Lead Scoring? Lead scoring provides sales with more qualified...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...