Marketing and IT: The Digital Transformation Dream Team
Brands need to take more control over how they engage customers. To make this happen, Marketing and IT must join forces.
To find success in today's world, businesses are turning their attention to delivering experiences and creating connections through digital channels. Online and offline channels are no longer equally balanced, with the scales tipping in favor of online experiences. As the balance shifts toward digital engagement, digital transformation becomes an increasing priority for organizational growth.
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Related Categories: Collaboration, Cross Channel, Customer Data, Marketing Automation, Segmentation, Technology
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