Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Developing better marketing creative based on data-inspired insights can double revenue, according to...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

Customers choose where to have experiences with your brand. And when they do, they expect to be greeted...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...