Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single...

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Marketers have been doing lead generation (the process of creating new contacts) for decades. According...

More and more buyers are looking for a digital experience that not only improves challenges like wait-time...

Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

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Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

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Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Creating positive, seamless enrolment experiences for your customers can be mission critical to your...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...