Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

Today's digital marketers want to engage customers with offers that are based on deep customer profiles,...

An easy customer experience is the hallmark of today's most successful support organisations. That's...

More than ever, enterprise organisations need a 360-degree view of their customers to deliver the kind...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...