Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...

A comprehensive insight into Marketplaces, their role in e-commerce development, their main operating...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

Retailers are rethinking their eCommerce engagement strategy to respond to customers' new shopping behaviors....

In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Business-to-business (B2B) manufacturers today are facing greater demand for frictionless buying experiences....

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...