Forrester forecasts cloud subscription revenues to grow overall by 22% in 2016. This is a result of businesses...

How can companies maximize their investments and take full advantage of the resources they already have...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Six-figure deals are complicated. There are unforeseen hurdles and countless stakeholders which leads...

Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly...

Now is the time to take your digital transformation in a new, more effective direction. At ServiceNow,...

This whitepaper serves as a preventative measure against wasted resources, providing marketers with: Download...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

According to McKinsey Digital, live commerce has evolved rapidly in China, taking less than five years...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...