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Over the last year retailers have faced unprecedented challenges. The need to rapidly adapt to shifting...

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Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

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In a digital world, where every campaign and customer experience can be tracked, it's imperative for...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Frost and Sullivan recently conducted a survey of almost 500 senior customer experience (CX) executives...

Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...