In today's market, customers control the buying journey – a trend that has accelerated with the increased...

Why Everything You Thought You Knew about Developing a Pricing Capability is Now Obsolete The 'crawl,...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Experiences need to be where your customers are. And each one needs to connect to the last as part of...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

Customers: To delight them, you've got to know them deeply. Be brutally honest, how much do you really...

This knowledge brief examines the reasons that Best-in-Class companies have adopted Omni-chanel Order...

Elektronische Signaturen sind mittlerweile Mainstream. Recherchen im Rahmen dieses Berichts haben ergeben,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...

See what your brand can accomplish with the right brand management software. These days, brand management...