During a time when companies are racing to turn their physical events into digital experiences, marketers...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Customer expectations for the combined brand experience are higher than ever. This puts more pressure...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

When the pandemic forced a seemingly overnight exodus from in-person to online, consumers and businesses...

Huuuge Games is a mobile games developer and publisher. The company's development efforts have focused...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

5 ways a high-quality eCommerce platform can drive ROI. You'll need to carefully define your customer...

Cognitive technologies, also known as artificial intelligence, are perhaps the most transformative of...

Today's top marketers know that a solid understanding of their consumers is the foundation of success....

Remote working is now widely recognised as part of the way businesses operate. According to a 2019 report...