Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19...

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel...

The 2017 Aberdeen Report on Contact Center and Customer Experience Trends states that companies with...

In a climate of rising customer expectations, now is the right time to refine your use of inbound channels—it...

What is dynamic case management? Who is using it and how can it help you prepare for the future of work? The...

Let's face it. We're all facing burnout right now. The same old marketing routines are sapping your energy...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Creating amazing customer experiences is critical to the success of your business. But implementing the...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Nearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester...

Marketing automation has become a must-have for modern marketing teams. And as a platform that streamlines,...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...