AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

How can companies maximize their investments and take full advantage of the resources they already have...

CPG business leaders at every level of the enterprise are responsible for delivering growth. This applies...

Laat niets aan het toeval over wanneer uw afdeling digitaal gaat. Branche-experts voorspellen dat succesvolle...

As web experiences have become richer and more targeted over the years, there's been a persistent gap...

Developing your sales managers can create a ripple effect across all of your employees and teams. Prepare...

Care about growth? Then you should care about user retention. Without retention, your product is a leaky...

Inspired by the sunny days ahead, consumers are eager to take full advantage of the warmer weather by...

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Industry experts predict that successful businesses will soon become 100% digital for all transactions....

N'ayant de cesse de se démarquer de leurs concurrentes, les marques sont de plus en plus nombreuses...

Utilities leader Nuon (Vattenfall) switched their marketing strategy from channel vision to one-to-one...

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

Technology enables companies to carry out a vast array of marketing-related tasks more efficiently than...