Segmentation

The Path to a Thinking Supply Chain
The supply chain is experiencing a period of significant change. Changing business and customer requirements...

The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Leveraging the Power of Collaboration
Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees,...

Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there's been a persistent gap...


The case for a marketing content hub
Your customers expect memorable moments at every brand touchpoint. And when you have websites, social...

HR's Guide to Digital Hiring and Onboarding
93% of millennials said that technology was important to them when choosing an employer. If you're in...

4 Actionable ways to retain your top talent
Thinking about how to approach talent retention and key your best performers? Download this guide to...

How to Upgrade Customer Through Valuable Data
This paper picks out proven cases which can be adapted into a practical reality to make customer engagement...

17 formas de realizar los proyectos de marketing
¿Qué impide a los equipos de marketing tener éxito? ¿Por qué algunos directores de marketing parecen...

Microsoft Lays Out Linkedin CRM Strategy
You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

Digital Marketing Transformed: The future of content
Digital marketing is, by its very nature, a dynamic place to be. We've seen an explosion in the amount...
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