Today's eCommerce is on the verge of the great change. We got used to see the customers through the prism...

How can companies maximize their investments and take full advantage of the resources they already have...

Many marketing professionals fall into the trap of assuming in advance that they know what their customers...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

We analyzed data from three different sources to create the first Global Customer Engagement Review....

When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Digital is the New Differentiator. Changing buyer preferences, ever-growing competitive threats, and...

During the coronavirus pandemic, the financial services sector became something of an additional emergency...

Learn six best practices of customer service and operations leaders for delivering consistent customer...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

Here's how marketers can connect with customers and prospects wherever they are, using smart data management. These...

The landscape has shifted for CMS, it used to be that big companies bought high end systems and adapted...

For as heartfelt of a topic as it is, navigating the world of loyalty technology can be a real pain....