Marketing Technology


Driving Radical Customer Service Innovation
How IT can help customer service adapt to changing demands in an unpredictable world. Today's customers...

A CIO's Strategy Framework for Disruptive Transformation
This is a whitepaper by IDG on behalf of Adobe. Today, we don't know how we will return to our workplaces,...

Marketing 101: Social Media Marketing in the Dark
Dark social is a significant and growing challenge that marketers need to take seriously. There is a...

3 Key Drivers of Employee Belonging
This guide offers organizational leaders a deeper understanding of why implementing more personalized...

Beyond the dotted line. How e-signatures improve IT workflows
Find out how e-signatures can drive efficient digital workflows across an organization, improving the...

3 Ways Emotional Connections Can Power CX
When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...

4 Traits of Effective Remote Support Tools
An IT Buyer's Evaluation Guide for Higher Education. The COVID-19 pandemic has changed how education...

The Definitive Guide to Lead Generation
In today's marketing climate, lead generation has become a popular strategy to help create demand and...

Revenue Success Secrets
The position of CRO is fairly new to most organizations, and many of them are still hashing out the role's...

17 Ways to Get Marketing Projects Done
What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack...

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