Marketing Technology

Creating an On-Demand Strategy For Your Webinars
An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has...

3 Ways Emotional Connections Can Power CX
When personalization isn't paying off and data doesn't help you make sound decisions, it's time to renew...


The Marketing Value of Marketing Automation
Six ways marketing automation helps prove value and drive success. As a marketer, digital transformation...

Time to Replace Laser Scanners: Myth-busting Software Scanning
Last mile operations are complex and challenging. Delivery companies across the globe are increasingly...

Align Work to Strategic Goals and Standardise the Intake of Work
Through our experience with the best brands in the world, we've found that the most successful organizations—and...

Why It Pays to Use Electronic Signature
In today's intensely competitive marketplace, the business world is moving rapidly to online transactions...


From ad hoc to optimized.
People are fed up with technology that makes work harder than it has to be. In fact, Adobe's 2021 State...

Trades and transactions
For many companies, the sales team sits at the heart of its profitability. Its ability to operate efficiently...

The complete guide to first-party data
$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

Mixing agile and waterfall
About the Guide Your guide to the mixed methodology workflow landscape. Some teams function best with...

Three key strategies for customer experience success
Get customers banking on you with seamless collaboration. The importance of working seamlessly with people...
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