Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing.
Data and Analytics and Technology Platforms are top investment priorities in 2019 with no signs of slowing down through 2021.
Content is a crucial element of the digital experience ecosystem and global leaders are focused on scaling their content production capabilities.
While marketing leaders and C-level executives clearly recognize the importance of digital experience personalization, the majority appear to over-estimate their current capabilities.
Global leaders have identified many of the crucial priorities necessary for digital experience personalization, but most still lack the strategic plans, data practices, platform capabilities and budgets necessary to accelerate and enhance their capabilities.
Read More
By submitting this form you agree to Sitecore contacting you with marketing-related emails or by telephone. You may unsubscribe at any time. Sitecore web sites and communications are subject to their Privacy Notice.
By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email dataprotection@techpublishhub.com
Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Marketing Analytics, Marketing Innovation, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
More resources from Sitecore
Create Empathy, Not Content
If your content strategy isn't as successful as you want it to be, you might benefit from a change of approach.
Success won't come simply fro...
Global Trends Study
Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing.
How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it's difficult to know where you are, and how to improve.<...