Global Trends Study

Digital experience personalization is a major priority for global business leaders and investment plans for expanded capabilities are growing.
Data and Analytics and Technology Platforms are top investment priorities in 2019 with no signs of slowing down through 2021.
Content is a crucial element of the digital experience ecosystem and global leaders are focused on scaling their content production capabilities.
While marketing leaders and C-level executives clearly recognize the importance of digital experience personalization, the majority appear to over-estimate their current capabilities.
Global leaders have identified many of the crucial priorities necessary for digital experience personalization, but most still lack the strategic plans, data practices, platform capabilities and budgets necessary to accelerate and enhance their capabilities.