How to Measure DAM ROI: Calculate the Bottom-Line Benefits of Digital Asset Management
As marketing organisations become more technologically driven, digital asset management (DAM) systems are evolving into an essential part of the technical infrastructure. To create impactful brand interactions across a highly fragmented media landscape, marketers must rely on an extended network of collaborators and technology platforms.
Calculating the complete value of a digital management system – and the financial return it provides – is complicated. With that in mind, the financial case for DAM is well established.
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Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Marketing Analytics, Marketing Innovation, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
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