How the Digital Public Library Helps Create Unique Experiences for 5.5 Million Users
The Digital Public Library is an association that operates and manages the digital services for their library members and the public. It is the association's responsibility to develop and maintain a platform for websites through which public libraries can make their online materials and physical catalogues available to the public, along with all other relevant library services and information.
This Case Study examines the technological challenges that The Digital Public Library faced and how Mapp provided comprehensive solutions to help boost The Digital Public Librarys online presence.
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Related Categories: Adaptation, B2B, Collaboration, Consumer Analytics, Customer Analytics, Customer Relationship, Data Mining, Data-Driven Marketing, Digital Marketing, Display Advertising, Marketing Analytics, Marketing Innovation, Marketing Strategy, Marketing Technology, Modern Marketing, Online Marketing, Segmentation, Targeting, Technology
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