Dans un univers digital où chaque campagne et chaque expérience client peuvent faire l'objet d'un suivi,...

The year 2020 finds the world living through a pandemic. With some exceptions, like the heroic responders,...

To build and deliver products that customers love, product teams at leading enterprises such as Uber,...

You have bold ambitions for your sales team. You want to—and need to—reinvent productivity. But the...

We demand it in all aspects of our daily lives. Wherever we interact – in person or online – we want...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

In just a few short months, the global COVID-19 pandemic has disrupted the way we work and live. Organisations...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

The effects of the pandemic have greatly accelerated the pace of change in contact centres, and there...

A CRM system touches every part of your business. It is one of the most critical enablers of your business...

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and...

The Adobe Digital Economy Index offers the most comprehensive set of insights of its kind, based on analysis...