Electronic signatures have gone mainstream. Research for this report found that the technology is now...

Digital Transformation is the process by which enterprises adapt to or drive disruptive changes in their...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Although more than a decade old, push remains innovative and versatile. Initially used by brands to engage...

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities,...

En la actualidad, los clientes controlan el customer journey, una tendencia que se ha acelerado con la...

For sales and marketing leaders operating in today's hyper-competitive world, their CRM system could...

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine...

Field service management teams want to keep costs down, while improving their customer service relationships. This...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

Field service technicians are often the only physical point of contact people have after buying a product...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At...

Today, most organizations have a customer experience strategy (96%), but recent Avanade research shows...