Customers have embraced technology to manage all aspects of daily lives, setting off a digital disruption...

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting...

Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

Customer experience isn't just a buzzword. It's a differentiator. With 2.041 billion digital global buyers1...

As well as increased delivery volumes, ‘COVID sensitization' has led to customers expecting more. Last...

Brands need to take more control over how they engage customers. To make this happen, Marketing and IT...

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise....

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

In het jaar 2020 wordt de wereld getroffen door een pandemie. Op enkele uitzonderingen na, zoals de heldhaftige...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

As marketers, we always have too much to do and too little time. The Insight50 series is designed to...

How do you address the Customer Experience revolution? Evolving customer expectations shape new needs...

5 reasons why you need to go digital right now. Why? Many B2B companies have an 'if its not broke, don't...

Mapp Cloud brings customer acquisition and customer engagement together in one simple platform infused...