Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue...

Interactions between consumers and brands are increasingly playing out across a wide variety of different...

Today's brands are entering a new era of customer engagement. The swift digital transformation spurred...

Webinars are one of the most powerful tools for creating engaging digital experiences that audiences...

In this third annual Intelliview, Opus Research and SymNex Consulting provide enterprise decision-makers...

Is modern headless commerce right for you? Of course, modern headless commerce isn't right for every...

Here are the key questions every marketer should ask themselves - and their stakeholders - when considering...

Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to...

Effective cross- or upselling improves customer loyalty, deepens customer relationships and ultimately,...

With the PSD2 and GDPR coming into play in 2018, the financial industry in particular will experience...

Do you know when to approach your customers? What about—and maybe even more importantly—when not...

Since early 2020, an already hyper-competitive market has been turbocharged. Retailers and logistics...

Our useful guide explores how activation campaigns, monetization campaigns, and retention campaigns can...

Today's consumers expect brands to be able to understand and speak to them without skipping a beat as...