Now more than ever, an enterprise's ability to understand the needs of their customers and respond quickly...

The accessibility of reaching and consuming content through various touch points has left marketers scratching...

Data is top of mind for many B2B marketers. But do they have the right data to drive success? For the...

These days, leveraging a cross-channel approach to customer engagement isn't a nice-to-have, it's an...

Back in the day, brands' communications to their customers used to consist of a memorable message delivered...

Consumers expect real-time, personalized communication, seamlessly choreographed across the channels...

$19.2 billion. That's the amount of money that was spent just two years ago on third-party data (data...

With the arrival of the new decade came the ultimate catalyst of the digital era. But how are leaders...

The rise of marketing technology has in some ways shined a light into areas that were previously hard...

AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict...

76% of consumers have permanently changed their buying behaviors (brand switching, cost rationalization,...

In today's market, customers control the buying journey – a trend that has accelerated with the increased...

De CMS-wereld is veranderd. Voorheen kochten grote bedrijven high-end systemen die ze aan hun wensen...

We asked analysts and industry leaders what customer engagement trends they thought were key for 2017...